Independent marketing pricing research · NZ & AU
What marketing
actually costs
You’ve been handed a quote. Or you’re about to write one. Either way, you’re working without a reference point.
Wisen publishes independent reports on what NZ and AU marketing services actually cost. Free to access, no agency backing, no US figures repurposed for this market.
Marketing pricing in NZ and AU is opaque by design. Agencies rarely publish rates. Freelancers price in a vacuum. Business owners sign off on quotes with nothing to compare them to.
Paying someone to manage your social media in NZ typically costs $1,500 to $3,000 a month.*
Most business owners find that out after they’ve already signed something. Most freelancers are charging less and wondering if they’re in the right ballpark.
For small business owners and freelancers
Most business owners evaluate a marketing quote the same way: get two or three, pick the middle one. That is not a reference point. That is guessing between a small number of guesses. Wisen gives you real market data before you need it, so you know what fair looks like before anyone puts a number in front of you.
Most creative and marketing professionals in NZ and AU price their work without a real benchmark. They default to what feels locally acceptable, or what a client will accept. That is how good people end up undercharging for years. Wisen shows you what the market actually pays, so the next time someone asks for your rate, you have something concrete to stand on.
The same data. Both sides of the table.
Marketing pricing reports
All Wisen marketing pricing reports are free to read. No login. No paywall. New reports are added every six to eight weeks.
Report 01
Social Media Management Pricing
Before you agree to a social media management contract, read this. NZ and AU pricing broken down by provider type, with the one question that explains most of the price range.
Report 02
Website Build and Maintenance Costs
A website is often the first significant marketing investment a business makes. This report tells you what fair looks like, from a simple five-page website to a fully custom build. Real NZD and AUD figures.
Report 03
SEO Services Pricing
Search engine optimisation (SEO) is one of the most variable marketing costs in the market. This report shows what NZ and AU agencies and freelancers actually charge, and what you get at each price point.
Report 04
Paid Ads Benchmarks
What providers charge to manage Google Ads and Meta Ads (Facebook and Instagram), and what to expect to pay for the advertising itself on top of management fees.
Report 05
Copywriting and Content Rates
What NZ and AU copywriters and content writers charge, by project type and size.
Report 06
Brand Identity and Graphic Design
What NZ and AU designers and design studios charge for branding work, from a logo to a complete visual identity including colours, fonts, and design guidelines.
Independent research, human-verified.
Each report is built from AI-assisted research across live NZ and AU sources, including agency websites, freelancer platforms, industry publications, and platform data, then reviewed and verified against direct market knowledge. The figures are checked for local accuracy. They are not borrowed from international benchmarks and adjusted downward.
Wisen has no commercial relationships with any provider named in the research. That independence is the point.
New reports every six to eight weeks.
The reports are free to read right now. If you want to know when new ones land, leave your name and email.
No noise. No sales emails. Just a notification when there is something new worth reading.
About Wisen.
Wisen is independent research built by Bonnie Vujcich, a marketing professional with twenty years across the full range of NZ and AU organisations, both in-house and as a contractor. She has sat on every side of the table these reports are written for. It exists because the reference point she needed when she started contracting did not exist.